Since fantasy sports didn¡¯t start until 1980 and wouldn¡¯t become mainstream until more than a decade later, fans had limited opportunities to engage in sports, besides rooting for their favorite teams. Betting was one way. Since bookmaking wasn¡¯t exactly run by the Kiwanis Club, professional sports leagues and college conferences were terrified that nefarious characters would compromise the integrity of games, so they fought any efforts to legalize sports gambling beyond the Nevada desert. For decades, any athletes thought to be ¡°consorting¡± with gamblers were investigated by leagues. Legendary New York Jets quarterback Joe Namath even had to give up his stake in a nightclub that was frequented by bookies.

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But panelists at the conference predicted three or four additional states could soon adopt internet gambling, including Indiana, Illinois, Iowa and New York.
National TV Sports Betting Ad Spend: As expected, NFL games dominate national TV spending with sports betting advertisers. In analyzing iSpot data, John Casillo points out in 2021, 41.7% of TV ad impressions ¡ª and 81% of estimated national TV ad spend ¡ª for sports betting brands were allocated toward the NFL.

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