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Despite the growth of commercial sports betting in the wake of the Supreme Court¡¯s 2018 ruling, the most common way that Americans bet on sports is with friends or family, according to the Center¡¯s survey, which was fielded July 5-17 among 6,034 adults. Some 15% of adults say they have bet money on sports with friends or family in the last 12 months, such as in a private betting pool, fantasy league or casual bet. Smaller shares say they have bet money on sports in person at a casino, racetrack or betting kiosk in the past year (8%) or that they have done so online with a betting app, sportsbook or casino (6%). All told, 19% of adults have bet money on sports in at least one of these ways in the past year.

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Of fourth quarter, Nicole Ovadia, VP Forecasting & Analysis, BIA Advisory Services says, ¡°It¡¯s a very busy time for sports betting and, therefore, we expect to see a spike in ad spending by the major players in this space as they are vying for customers ¨C especially in the markets where sports betting is new.¡± John Casillo, an analyst at TVREV adds, ¡°Sports betting is seasonally-focused, with a specific emphasis on the fall and winter for the NFL.¡±
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