"We have already seen more people tweet about sports betting this year than we did in all of 2021, and the NFL season hasn't even kicked off," Dupree said.

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¡°We basically have poured kerosene on it by legalizing without giving it significant attention,¡± she said. ¡°It¡¯s only going to become more prominent and more severe in its presentation.¡±

National TV Sports Betting Ad Spend: As expected, NFL games dominate national TV spending with sports betting advertisers. In analyzing iSpot data, John Casillo points out in 2021, 41.7% of TV ad impressions ¡ª and 81% of estimated national TV ad spend ¡ª for sports betting brands were allocated toward the NFL.



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The ¡°bad beat¡± became part of Scott¡¯s friends¡¯ shared lore. And it stands as a shining example of sports betting¡¯s allure ¡ª the camaraderie created by betting together can be almost as enjoyable as winning bets.